Raising awareness of a global killer - The WOMAN Trial

London School of Hygiene and Tropical Medicine

The WOMAN Trial - Picture your Mother

The Challenge

Postpartum Haemorrhage (PPH) claims the lives of over 100,000 women after giving birth every year. The WOMAN Trial is a global, clinical trial funded by the Gates Foundation, fighting to prevent this loss. We were commissioned by the LSHTM to raise awareness of the trial in a way that would appeal to both medical and non-medical audiences alike.

The Response

The campaign connected with our audience on a deeply personal level, making us consider the significance of the most important women in our lives: our mothers.

Our global, multi-platform campaign included print, digital, documentary, an impactful commercial, a logo redesign and the creation of branded social media channels.