Raising awareness of a global killer - The WOMAN Trial
London School of Hygiene and Tropical Medicine
The WOMAN Trial - Picture your Mother
The Challenge
Postpartum Haemorrhage (PPH) claims the lives of over 100,000 women after giving birth every year. The WOMAN Trial is a global, clinical trial funded by the Gates Foundation, fighting to prevent this loss. We were commissioned by the LSHTM to raise awareness of the trial in a way that would appeal to both medical and non-medical audiences alike.
The Response
The campaign connected with our audience on a deeply personal level, making us consider the significance of the most important women in our lives: our mothers.
Our global, multi-platform campaign included print, digital, documentary, an impactful commercial, a logo redesign and the creation of branded social media channels.
The Work
The WOMAN Trial Documentary teaser
Ursula’s Story
TXA: The Utako Okamoto Story
The WOMAN Trial Commercial
![Leaflet design and creation](https://images.squarespace-cdn.com/content/v1/5cc95ba00490791bd14fd22c/1563207246585-5VIOC11MSOH4917AIX3I/woman_trial_leaflet.png)
![Social media channel banner](https://images.squarespace-cdn.com/content/v1/5cc95ba00490791bd14fd22c/1563207248265-EACSF4DUTVUYLS58PNGV/woman_trial_banner1.png)
![Social media channel banner](https://images.squarespace-cdn.com/content/v1/5cc95ba00490791bd14fd22c/1563207256020-797MGQGOKCYEJYYUO057/woman_trial_banner2.png)
![Social media channel banner](https://images.squarespace-cdn.com/content/v1/5cc95ba00490791bd14fd22c/1563207263945-6DK9NHT6XL7IQ2Z8V9ML/woman_trial_banner3.png)
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